Carla Ramos,
PhD.

Carla Ramos is Associate Professor of Marketing at Insper (Brazil). She holds a Ph.D. in Marketing from the School of Management of the University of Bath (United Kingdom), and an MSc in Management with specialization in Marketing from the School of Economics of the University of Porto (Portugal). She was a Post-Doctoral Research Fellow in Marketing in the IMP Group at the Manchester Business School (MBS), University of Manchester (United Kingdom), in a joint project with the School of Economics of the University of Porto (Portugal). Her research interests are in the areas of business-to-business (B2B) marketing and industrial networks, sales force, services marketing, social networks, cognition and entrepreneurship. She has published her work in the International Journal of Research in Marketing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Journal of Business Research and the Journal of Business and Industrial Marketing.