Carla Ramos
Associate Professor & Researcher of Marketing
Insper Institute of Education and Research
São Paulo, Brazil
Research Interests
Business-to-Business marketing
Sales management
Service infusion and servitization
Services marketing
Relationship marketing and business networks.
Peer-Reviewed Articles in International Journals
Ramos, C., Claro, R., Germiniano, R. (2022). "The effect of Inside Sales and hibryd sales structures on customer value creation", Journal of Business Research, 128, 124-137 (ABS3; Impact factor: 4.874; Google Scholar citations: 2).
Minami, A. L., Ramos, C., & Bortoluzzo, A. B. (2021), “Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?”, Journal of Business Research, 154, 124-137 (ABS3; Impact factor: 4.874; Google Scholar citations: 2).
Claro, D. P., Ramos, C., Gonzalez, G. R., & Palmatier, R. W. (2020), “Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance”, International Journal of Research in Marketing, 37(1), 74-92 (ABS 4; Impact factor 3.352; Google Scholar citations: 9).
Claro, D. and C. Ramos (2018), “Sales intrafirm networks and the performance impact of sales cross-functional collaboration with marketing and customer service”, Journal of Personal Selling & Sales Management, 1, p. 1-19. (ABS 2; Impact factor 3.83; Google Scholar citations: 61).
Claro, Danny P., Denys Vojnovskis, and Carla Ramos (2018), “When Channel Conflict Positively Affect Performance: Evidence From ICT Supplier-Reseller Relationship,” Journal of Business & Industrial Marketing, 33 (2), 228-239. (ABS2; Impact factor 3.350; Google Scholar citations: 25).
Forkmann, S., Ramos, C., Henneberg, S. C., & Naudé, P. (2017). “Understanding the service infusion process as a business model reconfiguration”, Industrial Marketing Management, 60, 151-166. (ABS 3; Impact factor 6.96; Google Scholar citations: 92).
Mattsson, L. G., Corsaro, D., & Ramos, C. (2015). “Sense-making in business markets–the interplay between cognition, action and outcomes”. Industrial Marketing Management, 48, 4-11. (ABS3; Impact factor 6.96; Google Scholar citations: 60).
Ramos, C., Roseira, C., Brito, C., Henneberg, S. and P. Naudé, (2013) “Business Service Networks and their Process of Emergence: The Case of the Health Cluster Portugal”, Industrial Marketing Management, 42(6), 950-968 (ABS 3; Impact factor 6.96; Google Scholar citations: 43).
Chakrabarti, R., Ramos, C., & Henneberg, S. (2013). “Network dynamics in the UK pharmaceutical network—A network-as-practice perspective”. Industrial Marketing Management, 42(3), 356-371. (ABS3; Impact factor 6.96; Google Scholar citations: 25).
Ramos, C., Roseira, C., Brito, C., Henneberg, S. and P. Naudé, (2013) “Business Service Networks and their Process of Emergence: The Case of the Health Cluster Portugal”, Industrial Marketing Management, 42(6), 950-968 (ABS3; Impact factor 6.96; Google Scholar citations: 43).
Mitrega, M., Forkmann, S., Ramos, C., and S. Henneberg (2012), “Networking Capability in Business Relationships – Concept and Scale Development”, Industrial Marketing Management, 41(5), 739-751 (ABS 3; Impact factor 6.96; Google Scholar citations: 348).
Ramos, C., Henneberg, S. and P. Naudé, (2012) “Understanding Network Picture Complexity: An Empirical Analysis of Contextual Factors”, Industrial Marketing Management, 41(6), 951-972 (ABS 3; Impact factor 6.96; Google scholar citations: 560).
Corsaro, D., Ramos, C., Henneberg, S. and P. Naudé (2011), “The Impact of Network Configurations on Value Constellations in Business Markets - The Case of an Innovation Network”, Industrial Marketing Management, Special Issue on Value Creation, 41(1), 54-67 (ABS 3; Impact factor 6.96; Google Scholar citations: 182).
Corsaro, D., Ramos, C., Henneberg, S. and P. Naudé (2011), “Actor Network Pictures and Networking Activities in Business Networks: An Experimental Study”, Industrial Marketing Management, 40(6), 919-932 (ABS 3; Impact factor 6.96; Google Scholar citations: 91).
Espelid, T., Ramos, C.; Corsaro, D. and S. Henneberg (2013), “(Re)Organising for Interaction within Innovation Networks ? An Exploratory Study in the Public Sector”. IMP (the Industrial Marketing and Purchasing Group) Journal, v. 7, p. 112-128 (Google Scholar citations: 7).
Ramos, C., and D. Ford (2011), “Network Pictures as a Research Device: Developing a Tool to Capture Actors' Perceptions in Organizational Networks”, Industrial Marketing Management, 40(3), 447-464 (ABS 3; Impact factor 6.96; Google Scholar citations: 127).
Naudé, P., Henneberg, S., Mouzas, S., Ramos, C., Graves, A., Crute, V. (2009). “Seeking for Solutions within a Project Setting”. Journal of Business Market Management, 3, 151-170 (Google Scholar citations: 9).
Peer-Reviewed Articles in Portuguese and Brazilian Journals
Anuate, P. M, Isabella, G. and ; Ramos, C. (2020) “Promotions in Action: Classifying promotional activities from the consumers’ perspective”. REMARK, Revista Brasileira de Marketing, 19, p. 515-539.
Ramos, C., Roseira, C., and Aroso, B. (2013)“ Analysis of coexisting Open-Innovation processes and models: The Galp Energia case”. Revista Portuguesa de Marketing (RPM), Porto, 29, p. 8-35 (Google Scholar citations: 2).
Books and Book Chapters
Ramos, C. and Roseira, C. (2013), “Inter-Organizational Networks”, in Brito, C. and P. Lencastre, “The New Horizons of Marketing”, Lisboa: Editorial Verbo, Portugal.
Ramos, C. and D. Ford (2013), “Developing network pictures as a research tool capturing the output of Individuals’ sense-making in organizational networks”, A. Woodside and Baxter, R. (Ed.), Deep Knowledge of B2B Relationships within and 5 Across Borders (Advances in Business Marketing and Purchasing, Volume 20), Emerald Group Publishing Limited, pp.293-375.
Brito, C., Ramos, C., and P. Carvalho (2006), “Partnerships in Electronic Business”, Electronic Business Series, Sociedade Portuguesa de Inovação (SPI), Porto, Portugal.
Brito, C. and Ramos, C. (2000), “Electronic Business: Relationships with Business Partners”, Sociedade Portuguesa de Inovação (SPI), Porto,Portugal
Reviewer
Member of the Editorial Board:
Industrial Marketing Management
European Journal of Management Studies
Member of the Editorial Board:
Journal of Business Research
Marketing Intelligence and Planning
American Journal of Industrial and Business Management
Revista Portuguesa de Marketing
Brazilian Administration Review (BAR)
Organizações & Sociedade
Latin America Business Review
Revista de Economia e Administração